The large majority of businesses either want or need more clients, work, projects or overall sales. That probably includes you too, right?
“Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, coupons, and online content.”
Getting in that initial hook in, before you convert a product or a prospect into a sale is vital.
Here a share a few tips on using Social media for Lead Generation. Show and share *some* of what you know! Not only is it a great way to showcase that you’re fabulous at what you do, but you can also warm people up to what you’re ultimately selling.
Here’s how you can own the social media lead generation game:
📲Create Social Media Content — Create social media content that will speak directly to your ideal client persona. From telling infographics to thought-provoking videos; attract and intrigue people. It always helps to add a CTA at the end of a post too.
🖥 For extra bonus points — why not throw together a quick microblog? It doesn’t even have to be over 350 words.
📤Create an interactive eBook — Educate your potential leads! It is easy to capture the leads from the simple act of downloading a course or eBook and add them into your sales funnel, by using a gamified process, you are engaging and educating your prospect to the next step.
🔁 Referral Schemes — Many businesses put a spin on the whole ‘word of mouth’ process by offering a scheme, discount or prize for referring a friend.
📽 Host a Webinar Event or Watch Party — Creating an event doesn’t mean setting up a potentially pricey event in your local function room anymore, (although, that can still work). Host your own Facebook Webinar and make it worth watching! You can invite talkers, give advice and throw out some CTAs again while you’re there.
🖱 Tip:Wondering how to direct and attract a large number of people to these processes? You can always set up Facebook Adverts and funnel people in this way and update your customer audience retargeting campaign. Even better if you have identified your target audience beforehand.
↪️Lead generation↩️ can seem extremely difficult at the beginning, but engaging your audience through your content is a game strategy and exercise. It is important to remember that you’re leading prospects through your sales funnel, you have the opportunity to inspire, educate and motivate your prospective prospect, who may be promoted and motivated to make a purchase with you. Your role is to then take them on a journey and present your product staircase.📌
Source: https://blog.hubspot.com/marketing/beginner-inboun...Source: http://contentmarketinginstitute.com/2016/06/lead-...