“Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, coupons, and online content.”
Need More Clients? 📞Think Like a Farmer! 🌽
Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward.
He prepared the ground following last year’s harvest. He planted seeds in the spring.📌
💧He watered and fertilised and protected his fragile crops from pests and drought and poor weather🌪💧🌬🌩🌨💨☔️. And finally, after months of work, he enjoys the results.🌈 Your business works the same way!
Preparing the Ground🎋
🤳🏽This is your brand, your voice, your very presence in your market🎬🎤. If you’re just starting out — like that farmer after his harvest — you’ll spend your time simply becoming known.
Just starting out ? Join forums where your ideal clients spend their time asking questions 🔍and make yourself of use. 💻Build a website and start your mailing list. This is the prep work that will form the foundation of a solid business in the future and as you grow.
Planting the Seeds🌱
Your seeds are your content and products. With each blog post you write, every product you create, you’re planting a seed you can harvest later. But unlike the farmer, your seeds will produce over and over again, endlessly through your content upgrades, via your product staircase and sales funnels.💸 In fact, I still receive booking and enquiries from podcasts and blog posts I wrote and took part in 2 years ago! 🎟
You content can help turn your knowledge into profit and will continue to bring in new clients year after year, with no further help from you🛎
Packing your Brilliance is all about monetising 💰your Business, Consulting Practice or skills, products and services.
Through our Sales Funnel Clinic framework which we have tried with corporations and clients to achieve millions in sales. We diagnose or audit, tweak and review any of the following elements of your Marketing, Business Strategy Lead Generation and Sales and Pipeline Funnels.Read More
Marketing and Innovation
When we think of the word innovation, what do we tend to think of? - In a lot of cases people believe that innovation is always technology based, but they’d be wrong. Stuart Eames of Waitrose hit the nail on the head when he said ‘innovation is just a modern day word for evolution’.
The definition of innovation is ‘the process of translating an idea or invention into a good service that creates value, or for which customer will pay’. So in reality, all businesses need to be innovative in order to have a viable product to sell. Without it, your business will get lost in the competition, or worse still, left behind altogether.
But aren’t marketing and innovation separate parts of my business?
The answer is, in our fast paced and ever changing world, no they aren’t. In fact, in order to move a successful business forward, innovation and marketing need to work together in harmony, it is vital to balance the two to ensure business success.
Look at it this way, what is innovation without marketing? Because however good an idea, product or service is, if people don’t know about it, can’t access it, or don’t know why they should buy it, then it can never be a success. It is crucial therefore that the two go hand in hand.
Not only that, but marketing should also be innovative itself, hence a new term innovation marketing has been born. Simply a method of marketing that has never been used, where businesses are able to adapt to changing consumer behaviours and demands, all the while maintaining a strong brand identity and customer focus.
Through clever marketing strategies and campaigns businesses can establish themselves as key players in their field, but this won’t happen by sticking to the safety of traditional marketing. In order to stand out, innovation in marketing must shine through. Think of some of the largest companies in the world and their recent innovative marketing campaigns, L’Oreal and their digital makeover app for example, why does it work? – Because it’s different.
So remember, innovation should be something that your business behaves and feels, rather than something ‘to do’.
What's app may not be the first to come to mind when you think of social media and marketing. 📲
With the big powerhouses like Facebook, Twitter and Instagram dominating that sector… you may be surprised to know that WhatsApp is catching up with them as well as being owned by fb.
As of February 2018, WhatsApp has over 1.5 billion users.
For those that are not clear on what WhatsApp is, it is a free mobile app that uses your phone’s internet connection to let you chat with other WhatsApp users, without SMS text message charges. The app also lets you share files and images, and supports free voice and video calls.
💰So, if you market your business, products and services on the big social media platforms - why aren’t you using WhatsApp to do the same?
There is a good chance that your target audience uses it in their everyday lives. Here are 4 things you should know about WhatsApp Marketing:
✅WhatsApp does not sell any advertising space, but don’t be deterred. In order to build a base of users, you need to offer them something of value in exchange for their phone number. This can be a promotion, a freebie, a free service or valuable information.
📞The app can be a good alternative to Email Marketing Campaigns. Sometimes our email inboxes can get cluttered and we miss great promotions. Brands, including ‘Buyagift’, have experimented with sending offers through WhatsApp to customers.
🔀With a 70% engagement rate, WhatsApp has a higher engagement than facebook. That means you can offer users great content on relevant topics and guarantee responses and exposure.
☎️A Customer Service must? For the brands that have been utilising WhatsApp marketing, this has been a big hit amongst their consumers. It is so easy to drop a message, send a photo or video. Having a dedicated platform to answer enquiries is great. Remember:
📥Don’t leave messages unread for hours. Have someone dedicated to responding on behalf of your business.
💡This is a powerful app that holds a lot of great exposure potential for your business. Visit https://whatshelp.io/widget to add the widget to your website.
#digitalmarketing #leadgenerationstrategy#whatsapp📲 #monetiseyourwebsite
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Even from an early age, we often dream about our future career. As we begin to get older we start to take our attained skills and talents into account;
Where will they lead?
Can you create a career based on your skills?
Will you have to take risks to get there?
Can you generate a sustainable income this way?
Often by the time we well into our careers fulfilling the duties within our roles we are often still in debt repaying back our student loans, or sadly in a job which is not directly linked to qualifications we hold.
In this day and age, we are fortunate enough to have the ability to monetise virtually any skill. Meaning that it is possible for you to generate a stream of income as there more than likely is a market that already exists for it.
You may have a number of different talents but often people have 1 or 2 that really stand out amongst the others, this skill is one you can use to mentor, Coach or even Consult with.
According to how to monetize.me; Skills, in contrast, are things that you have learned, never underestimate that there may be an audience who need to learn the very skills you have. Although your talents may be complimented, they are not things that you were born knowing how to do. You had to learn them, and you could probably figure out how to teach them to others (hint, hint!).
But how do you go about monetising yours skills? There are actually many routes to take:
Coaching or Consulting
Hiring an Agency to create content for you (us !)
Creating a online course and hosting on a LMS ( we can provide you with content and create your LMS!)
Blogging or Vlogging
Create a course and host on a platform like Udemy, Skillshare and similar sites
Creating a Company
Creating an App
There are so many ways that you can monetise your skills, if you are unsure of your options, we work with clients to audit their skills and identify ways that you can create a product, service or business, to ultimately aid you to monetise your skills.
You can make a start with monetising your skills with the The Ultimate Program Planner which you can check our here bit.ly/theultimateprogramplanner
This Step-by-Step Planner Covers (23 PAGES):
Detailing a range of activities, to help you Map out your program whether this is via membership, a group program or 1:1
Understanding your Customer
Establishing the delivery of your program
Get Clear on the Problem You Solve
Describe Your Ideal Client
Establish Your Desired Outcome
What outcomes does Your Clients Will Achieve
Plan Your Platform for delivery
Determine Your Program or Your Coaching Steps
Plan Your Program Duration
Design Your 1:1 Consulting or Coaching Packages
Plan Access & Availability
Determine Your Pricing
Map out the Program Length and Cost
Establish working hours and more!
If you are starting out in the Coaching and Consulting industry or you have been trading for some time and need to craft your Program to build stability, them Buy this Program Planner now!
According to globenewswire.com
“The Global E-Learning Market is poised to grow at a CAGR of around 7.2% over the next decade to reach approximately $325 billion by 2025.
Some of the prominent trends that the market is witnessing include learning through gaming has been popularized in the recent years, implementation of IT security and cloud based solutions, rapid growth in online content & digitization, innovations in wearable technologies are flourishing the e-learning industry and learning management systems are switching over to cloud-based systems.
Based on product the market is categorized academic e-learning and corporate e-learning. Depending on technology, market is segmented into Learning Management System (LMS), mobile e-learning, application simulation tool, rapid e-learning, podcasts, learning content management system, virtual classroom knowledge management system and other technologies.”
If you have found your passion through your skills, or are actively connecting the dots in order to create something magic. This is why I created the Ultimate Program and Course Planner. This is for you if you are a:
Teacher or trainer planning out a program
Business & Digital Marketing Consultant|Sales Funnel Specialist| Lead Generation for Sales|
Book a complimentary 15 minute consultation call here
t:0843 289 1117
w:www.katrinayoungconsulting.com e: firstname.lastname@example.org
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