Buyer Triggers Online

🔍Without really noticing, we’re surrounded by advertisements, services, products, promotional information and so on, on the daily.

🛒What is it that causes us, as buyers, to actually make a purchase?

🎚If companies are using triggers, why don’t we buy everything we see advertised? as business owners, bloggers, content creators how can we use these triggers and causes to increase sales?

📞The psychological side of things can be hard to get a firm grip on. But there are steps that you can take in order to make the most of buyer triggers online. You just need to understand the process yourself first.

💻By understanding buyers inside and out, we can anticipate the buyer’s challenges and how they are likely to solve them. Creating content around the problems and solutions, being relatable and showing that we actually care.

“ATrigger is an event that causes a buyer to have a clear need, which usually converts into a sense of purpose and urgency in their buying process. As an example in your own personal life, you might have had a vague interest in getting a new camera. This might have caused you to browse the web, reading various reviews. But an upcoming safari trip could act as the trigger that gets you shopping with clear intent to purchase.”

📟Being able to really dig down into your target persona, will largely help when you come to write your messaging and advertise your services or products. Changing the tone, language and how much you write can be easy ways to make your messaging more appropriate for the intended audience. It also gives you the ability to help a customer recognise when a trigger has happened — that ‘I need this’ moment.

📡It is also very important for your to recognise that a large portion of your target persona may not be ready to make the purchase just yet. It takes time — but stick with it. In the meantime, make sure that the path leading to the final purchase is easy for the buyer to navigate through. Be on hand to answer any pending questions and engage with your buyers.

💳What triggers you as a buyer? And what triggers people to buy from you?

Source: https://www.forentrepreneurs.com/buying-cycle-and-triggers/