10 Ways To Increase Conversions By Connecting With Your Audience With Emotional Intelligence
10 Ways To Increase Conversions By Connecting With Your Audience With Emotional Intelligence
Engage readers, visitors, prospects, users, readers and customers in a meaningful way, attract new customers, and market, write with an emotional empathic anchored connection to attract sales, leads and customers.
I developed the Business EQ Method to aid Copywriters, Business Owners, Marketers, UX Copywriters, Consultants and Coaches based on a 3 step EQ Method.
Emote - Thoughts - How are your prospects feeling about their current circumstances, without your service, product or solution?
Experience - How does your solution bridge the gap between their pain and your solution? What is their experience based on where they would like to be? Think demos, experiential videos and free calls as an example
Self-perception - How can you communicate through imagery, tone, copy, etc a better self-awareness for yourself, teams, copywriter to truly connect and make the buying process seamless? - think case studies, reports, frequently asked questions, and Q & A’s
Projection - Hw can you help to project your audience to a better ‘state’ by your engagement, ? think before and after pics, carefully eq crafted messaging
New Reality - How do your services and products do this? Think before and after pictures, roadmaps and run-throughs, and case studies.
Connect - Empathy in focusing on their results rather than the features of your product or service
Convert- Convert - The Bridge to a better reality - Current pain, Lack of (intended desire), No results, Failed attempts & Lack of resources
According to Tech Crunch, @Chris Morrison ‘Marketing in 2021 is emotional and not just transactional’
“Marketers who become expert at personalization, especially for existing customers through owned marketing platforms like email, will hold an edge over their competitors.”
By applying the Business EQ Conversion you will be able to generate conversion optimised, connection empathic copy, messaging, and offers. Based on a simple 3-step method:
Emote
Connect
Convert
Understand your target audience, their wants, and needs. Build a reliable framework that will help you improve your business empathy process. Influence your communication and connection with your team, staff, and audience.
What is Business EQ?
"It is not just about knowing the mechanics of your service, product, or offers and parts of your business. Business EQ is about connection empathetically to highlight awareness of the customer journey. It is about connecting with your audience, understanding their emotions, and knowing the tools to have a meaningful relationship-based product cycle with your audience. Using Business EQ you can improve business empathy, create emotionally connected messaging, and marketing and attract more customers.
How can I improve my business empathy process?
💡 First, follow the 3-step method framework to audit, ideate whether you need to build more empathy and connection in your messaging.
🤝 Build Trust With: - Resonate with your audience. Always aim to understand your team, client customers, and target audience from their current state to aspirations. Connect with them on a human level. Remain open-minded and transparent with them. - Set clear goals. Have empathy for your customers and your target audience. By stating simple clear goals, you will increase your chances of conversion. - Be Empathetic.
❤️ Experience, perspective, and experience will help you better connect with your target audience. Always remember to connect with them on a human level. Connect with: - Understand your target audience. By understanding your audience you will have empathy for them and their needs to ideate, brainstorm, and create innovative customer journeys, experience, messaging and improve the sales and thus buying process.
Understanding your audience - The 3-step framework method
There are 3 components to it.
❤️ Emote: what would you want to feel, do, like to see, etc. - How would you describe how they feel now without your service, product or solution? - What's missing from their experience? How could it be better?
🤝 Connect: how would you describe how would you like them to feel or how would you like your intended customer to feel about your service, product, and business, or customer? - How does your service or products and solution affect them personally?
💡Convert: how could your company, product, or service provide a better experience? Your messaging and sales process should incorporate and include an emotional quotient, which can be derived from a Business EQ Audit and assessment.
How can I write EQ conversion-ready messaging, sales copy, product descriptions, services and offers?
Emote A trigger that raises feelings. According to psychologists, an emotion can bring joy, make you happy, and make you cry. An emote is a quick, flowing speech that conveys a tone of voice or facial expression. A well written emote will trigger a vivid response. You can use different approaches to develop emotional triggers. For example, every time you send an email, use the last line as a trigger, and the first line as a "do not reply". Connect As demonstrated by brands like T-mobile and Starbucks, using emotions and drawing people in. *Source: Emotional Intelligence in Writing & Marketing Focus on the relationship, not on the facts. And as an essential component of emotional intelligence, connect. Getting a sense of the audience. Give them what they want, how they want it.
Conclusion/Next steps
Your conversion rate is vital for success and profitability. By applying emotional intelligence in your conversion process you will be able to generate more profitable conversions, attract new customers and keep current customers happy by improving a connection-based customer journey and experience. By applying the Business EQ Conversion framework to your business you will be able to create profitable, powerful, impactful marketing campaigns that will influence your audience to take actions that will result in increased sales. Take action and start implementing the Business EQ Conversion framework to improve your conversion rates today!
Actions
Audit
Ideate/Brainstorm
Map
Test/Split Test
Review
Need help to increase your;
Sales Copy
Blog
Web
Product Description
Funnels
Want to learn more on how the Business EQ Methods can improve your Business, Marketing & Process? book a 15 min free complimentary call here. If you are an Enterprise or Corporate, please contact us here for team solutions.
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Conversions
Business Development
Connections
Sales
Book a 2-hour Business EQ Method Intensive Session here
What you get
Website/Blog/Landing Page & Sales Funnel Optimisation EQ Sales Conversion Strategy
Audit
Personalised Strategy
Action step Roadmap
Recording of your intensive
Get it done Planner/Goals & Workbook Kit