Creating your Value Ladder and Product Staircase

Product Staircase

We have all experienced a product staircase at some point in our lives, whether we knew about it or not. Maybe that extra suggested title you were suggested after buying that book on Amazon, or the Meal deal which you were offered with a sandwich purchase. Ever paid entry into a tourist attraction and then spent the same amount again in the gift shop and on novelty photographs on the way around?  

A product staircase is a natural part of any good business, essentially it is the opportunity to sell or upsell further products to a customer in order to maximise profits. 

Creating a product staircase can be a very beneficial and profitable thing to do for your business, you have to be careful however because customers are not to be misjudged.  If they don’t feel they are getting value in the services or product you are trying to sell them, it could backfire and not only will they refuse to buy the additional items, they may then reject the original product or service and you will lose their custom altogether.  

Done correctly however, a clever product staircase can almost make it too hard to say no.  Your customer should be guided to buy more products, rather than feeling pressured to.

Here are some top tips for creating a product staircase for your business:

• Ensure that you have more than just front end products to sell and that the transition to the next tier is not too far removed – make it easy for the customer to say yes.

• Make the value of the other products on offer clear, and be clear about them yourself!

• Try and make some of the products on your staircase a passive income

• Continue adding and developing new products and services to your business so that you are not only able to retain your existing customer’s loyalty, but generate more revenue from them throughout their lifetime with you.

Why not think about the ways that you can create a product staircase to help monetise your business?

Need help creating a product staircase? Look no further and contact us here for further info here, includes the following and more:

• Online course and Program creation

• Digital Signature Programs and Premium content

• Ebook, Journal and Workbook creation

• Digital/Asset Content Creation

• Online Academy creation