How I use Using LinkedIn Events for subscribers and organic Lead Generation

Increasing organic Lead Generation and subscribers using LinkedIn Events ( free so a no brainer )

1. Create a high-quality event page: When creating an event page on LinkedIn, it’s important to ensure the registration page looks professional and is filled with all of the necessary event (virtual or live) information. This includes details about the event, date and time, location, a description, and photos or videos. Offer teasers, and refine messaging to hit your ideal customer with emotion ~ 🏃🏼‍♀️ need to sign up

2. Promote your event: Share the event page on your company page, in groups, and in your personal profile. Additionally, you can use LinkedIn Ads to promote the event to your target audience.

3. Think of Lead generation collect leads: Use the event to gather information about attendees, such as their names, email addresses, and job titles. This information can be used for lead generation and nurturing in the future.

4. Leverage your network: Ask your colleagues, friends, and family to help promote the event. You can also reach out to influencers and ask them to share the event page with their followers.

5. Follow up with attendees: After the event, it’s important to follow up with each attendee. This is a great opportunity to build relationships and potentially turn them into leads. You can go back and update so do followup with recording, bonuses etc!

Engage with attendees and follow up with those who were not able to attend: Use the event page to connect with attendees, answer questions, and share relevant information. This can help build trust and encourage attendees to become subscribers.

Utilise LinkedIn Events to promote upcoming webinars, conferences and other events. Make sure to include links to registration pages, event descriptions and any other relevant information.

Leverage the “Events” feature in your LinkedIn profile to highlight the events you’re a part of. This will help promote the event and attract more people.

Create a hashtag for your event and use it in all of your posts related to it. This will create an organic search engine optimisation (SEO) boost and make it easier for people to find your event.

Use the “Sponsored InMail” feature to reach out to potential attendees who don’t follow your company on LinkedIn.

Invite influencers and thought leaders in your industry to speak at the event. This will help to attract more attendees and increase the credibility of the event.

Post updates, photos, and videos in the event page to keep people engaged and informed.

Use LinkedIn Ads to target potential attendees who have the right interests and demographic information.

Encourage attendees to invite their own contacts and to share the event on their own profiles.

Utilise the “Follow” button to allow people to stay up to date with event updates.

After the event, send out a thank you and follow-up message to attendees to keep them engaged and interested in any future events.

By using LinkedIn Events in this way, you can create a powerful tool for growing your audience and generating leads organically.

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