Using Facebook Groups for Growth
There’s a good chance that at some point you have been invited to a Facebook group. Some people may view it as an exclusive invitation to join a top secret society and some people may perceive it as a bunch of spam.
I can assure you, the large majority of Facebook Groups are neither of the two.
(Although the secret society sounds like a blast.)
“A Facebook group is a page created for an organization or business to promote activities. Users can join the group and post their thoughts on a wall and interact through discussion threads.” (TechTarget.com)
If used correctly, they can actually GROW your business. Here’s how:
Network, Network, Network! - Establish worthwhile business connections and friendships. It is not all about taking, giving value can help towards growth. You never know when someone will turn out to be a lead.
Self-Promotion - Who would turn down a FREE advertising opportunity? That’s right, no one. A number of groups have a designated promotion day once a week.
Increase Engagement / Traffic - You can increase engagement and traffic across your own social platforms and website. The more relationships you build, the more your newfound connections will want to support your business.
So, what are you waiting for? There are millions upon millions of Facebook groups to choose from, with more being created every day. Facebook currently allows you to join more than 6,000 groups!
Please remember, there may be some member requirements that you need to follow. It is for the best that you give them a quick read before getting started!
You can even search for them based on location, industry or community. Feeling particularly adventurous? You could even create your own group and invite your fellow entrepreneurs and business owners to join.