What Your Potential Clients or Customer Wish You Knew….. Improving the Customer Sales Journey
Things we all need to consider when selling our services and promoting
Your market is out there, and they are looking for you!
It doesn’t matter whatever market you are in.
You have a large audience, and they are eagerly anticipating the help only you can provide.
But you may be missing the mark in some important areas, and it’s causing them to turn away in favour of another service provider.
Make it easy for them to discover you, your products and your services.
Things we all need to consider when selling our services and promoting.
When you’re selling your products and services online, you must abide by one rule to make it easy for your customers to buy. It sounds simple, right? Yet you might be shocked how often business owners (and others) break this rule.
They don’t make the “buy” buttons obvious.
They do not take into account the customer's or user's empathy points.
They do not consider usability.
They do not consider accessibility.
They overlook those that may want VIP or Elite services or offers.
They do not consider frequently asked questions that may cover objections.
They do not consider those who may require a sales multi-format discovery journey.
They don’t make contact information easy to find.
They don’t provide clear calls to action on their website.
They don’t create easy website navigation so readers can quickly find what they need.
They don’t offer the next logical product via a well-planned funnel.
The list goes on, but the bottom line is this: make it easy for your prospective customers to buy from you, and not only will you improve your leads, sales and conversions. You will improve your authority and customer user journey.
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