Digital Transformation for SME's - How To Stay Ahead Of The Digital & Technology Curve

How To Stay Ahead Of The Curve

I am super excited to join Silicon Valley Innovation Centre next week, as a VIP for the 'Digital Transformation Executive Program'. It has been a year since I took part in this innovative and dynamic first-class Digital Transformation training and I am delighted to be back in 2021 for the Anti Crisis Digital Transformation program.

Digital Transformation for SME's: How To Stay Ahead Of The Curve

Digital Transformation is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology. Digital transformation is the process of using digital technologies to create new β€” or modify existing β€” business processes, culture, and customer experiences to meet changing business and market requirements.

Why Digital Transformation?

In order to stay competitive, businesses need to be agile and ready to innovate. According to research conducted by TechRepublic, the top four industries investing the most in digital transformation are: Health care Retail Manufacturing The top five areas of focus for digital transformation are: Analytics End-to-end digital transformation Workforce transformation Globalization Customer experience Digital transformation strategies focus on how to improve the customer experience, including digitizing processes, designing digital identities, and enabling agile development through emerging technologies like cloud and big data.

β€˜Digital transformation’ really means and what benefits a business owner can expect to see when adopting digital strategies?

Digital Transformation is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology.

Digital transformation is the process of using digital technologies to create new β€” or modify existing β€” business processes, culture, and customer experiences to meet changing business and market requirements

Adopting how you operate and deliver value to customers with the integration of digital technology in your enterprise, business, service, and solutions. improve performance or reach of enterprises 

When adopting digital strategy:

  • Transforming services with technology and innovation

  • Adopting R & D

  • Efficiency 

  • Profitability 

  • Improving or replacing manual processes with digital workflows & processes, technology or automation

This reimagining of business in the digital age is digital transformation.

How has the COVID-19 pandemic changed digital transformation?

"We've seen the COVID crisis rapidly re-shape both the "what" and the "how" of companies' digital transformation 

  • Furthering the reach of customer support via tools including chatbots

  • Automation tools for resilience reasons

  • Radical housecleaning of redundant or conflicting systems

Whatever it is, the way you tell your story online can make all the difference.

For anyone looking to start or grow their business online, what kinds of online tools should they consider, to help support their business growth?

  • Automation - for automating repetitive tasks and processes

  • Sales, project management, and productivity - To support business and client management

  • Lead Generation and Prospecting - To support and build business sales systems

  • Technical support - To support

  • Customer experience - To streamline your customer support business support

  • Operational systems

  • Culture, Teams and Leadership

  • Workforce Technology, R & D and Innovation enablement

  • Digital technology integration

How can founders use digital skills/technology tools to help them source new clients?

  • Reviewing repetitive processes 

  • Leading digital change requires managers to have a vision of how to transform their company for a digital world. So, where can you look? What digital activities represent good opportunities for your business?

  • Transforming Operational Processes

  • Process Digitisation

  • Transforming Customer Experience

  • Customer Understanding - promote their brands more effectively through digital media

  • Reviewing the data and business analytics, metics 

  • Understanding your Product Suite/Top-Line Growth and the customers digital  journey through every step of the sales funnel

  • Customer Touch Points

  • Reveiw the website, - livechat, knowledge bases etc

  • Hubs, customer onboarding, 

  • Team, worker and outsourcing technology enablement 

  • Performance and insights

  • Streamlining workflows and processes 

  • Transforming Business Models

  • New Digital Business, service and product opportunities

  • Digitally Modified Businesses

Whatever it is, the way you tell your story online can make all the difference.

Whatever it is, the way you tell your story online can make all the difference.

Areas of special interest for me are as follow:

πŸ’‘ How is your company or Business Managing your Digital Business Growth systems and transforming them to thrive post-Covid?

πŸ“‹ How does your business apply digital transformation and innovation in the right areas?

πŸ“‹ How do you measure the ROI from your investments in Digital in your Business?

πŸ“‹ How do you identify technology inefficiencies? 

πŸ“‹ Do you have a digital transformation strategy aligned with business priorities? or is this reactive?

I want to help you, please feel free to reach out here with any questions pertaining to Digital Transformation and I would be delighted to help!