“Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, coupons, and online content.”
Filtering by Tag: Marketing
Need More Clients? 📞Think Like a Farmer! 🌽
Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward.
He prepared the ground following last year’s harvest. He planted seeds in the spring.📌
💧He watered and fertilised and protected his fragile crops from pests and drought and poor weather🌪💧🌬🌩🌨💨☔️. And finally, after months of work, he enjoys the results.🌈 Your business works the same way!
Preparing the Ground🎋
🤳🏽This is your brand, your voice, your very presence in your market🎬🎤. If you’re just starting out — like that farmer after his harvest — you’ll spend your time simply becoming known.
Just starting out ? Join forums where your ideal clients spend their time asking questions 🔍and make yourself of use. 💻Build a website and start your mailing list. This is the prep work that will form the foundation of a solid business in the future and as you grow.
Planting the Seeds🌱
Your seeds are your content and products. With each blog post you write, every product you create, you’re planting a seed you can harvest later. But unlike the farmer, your seeds will produce over and over again, endlessly through your content upgrades, via your product staircase and sales funnels.💸 In fact, I still receive booking and enquiries from podcasts and blog posts I wrote and took part in 2 years ago! 🎟
You content can help turn your knowledge into profit and will continue to bring in new clients year after year, with no further help from you🛎
Packing your Brilliance is all about monetising 💰your Business, Consulting Practice or skills, products and services.
Through our Sales Funnel Clinic framework which we have tried with corporations and clients to achieve millions in sales. We diagnose or audit, tweak and review any of the following elements of your Marketing, Business Strategy Lead Generation and Sales and Pipeline Funnels.Read More
Marketing and Innovation
When we think of the word innovation, what do we tend to think of? - In a lot of cases people believe that innovation is always technology based, but they’d be wrong. Stuart Eames of Waitrose hit the nail on the head when he said ‘innovation is just a modern day word for evolution’.
The definition of innovation is ‘the process of translating an idea or invention into a good service that creates value, or for which customer will pay’. So in reality, all businesses need to be innovative in order to have a viable product to sell. Without it, your business will get lost in the competition, or worse still, left behind altogether.
But aren’t marketing and innovation separate parts of my business?
The answer is, in our fast paced and ever changing world, no they aren’t. In fact, in order to move a successful business forward, innovation and marketing need to work together in harmony, it is vital to balance the two to ensure business success.
Look at it this way, what is innovation without marketing? Because however good an idea, product or service is, if people don’t know about it, can’t access it, or don’t know why they should buy it, then it can never be a success. It is crucial therefore that the two go hand in hand.
Not only that, but marketing should also be innovative itself, hence a new term innovation marketing has been born. Simply a method of marketing that has never been used, where businesses are able to adapt to changing consumer behaviours and demands, all the while maintaining a strong brand identity and customer focus.
Through clever marketing strategies and campaigns businesses can establish themselves as key players in their field, but this won’t happen by sticking to the safety of traditional marketing. In order to stand out, innovation in marketing must shine through. Think of some of the largest companies in the world and their recent innovative marketing campaigns, L’Oreal and their digital makeover app for example, why does it work? – Because it’s different.
So remember, innovation should be something that your business behaves and feels, rather than something ‘to do’.
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